Necessary Fashion. Décor.Gifts.
44 East is your go-to destination for upscale casual fashion, nestled in the vibrant heart of downtown Meridian, ID. With nearly a decade of expertise in curating captivating collections, we offer a relaxed yet refined shopping experience for the modern woman.
Our Story
Welcome to 44 East! We are Cheryl and Kayloni; the mother-daughter design team and full-time curators of 44 East Boutique. We are so happy you found us! Our story is so unique that one of the most frequent questions we get asked often is, “How did 44 East begin?” We are here to tell you, so grab a cup of tea and get comfy.
COME VISIT US!
Hours: Mon, Wed, Thur, Fri 10-6 | Tue & Sat 10-4
Step into our boutique and immerse yourself in a laid-back atmosphere where sophistication meets everyday comfort. Explore our carefully curated selection of apparel, designed to effortlessly elevate your wardrobe with a touch of understated luxury. From chic essentials to statement pieces, each item is chosen with an emphasis on style, quality, and versatility.
In addition to fashion finds, indulge in our eclectic array of unique gifts and one-of-a-kind home decor pieces. Whether you're searching for the perfect present or looking to add personality to your living space, our thoughtfully curated collection promises to inspire and delight.
Experience the essence of 44 East – where upscale meets casual, and every visit is an invitation to embrace your individual style with confidence.
Customers + Opinions
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"We love shopping in the 44 East Boutique. Very unique little Store. Customer service is like the old days. They care ! Your purchases are wrapped in tissue and in a sturdy paper bag. Check them out! If you don't find something you love, go back another time. We have purchased from them twice and will go back."
R. Becar
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"I just got back from picking up my first website order and it was awesome. I walked in and another friendly face greeted me and made me feel like I was among friends. I love this store and just enjoy everyone who works here. My package was carefully wrapped and looked gorgeous when I picked it up. What a wonderful reason to shop small local businesses. I’d give you a ten if I could. And, I will tell everyone I can find to not miss the cutest store in Idaho."
A. Lawron
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"The owners are so authentic, kind and funny. The store has such beautiful things. Consistently bringing in new and wonderful merchandise. And you can catch them live on Facebook and Instagram on Tuesdays and Thursdays in the evenings. Don't miss out, you can shop live while cooking dinner or kicking back with an adult beverage."
P. Knighton
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