Necessary Fashion. Décor. Gifts.

Upscale casual styles, in the vibrant heart of BODO in Downtown Boise, ID

You Can Shop Live

Shop our Live@5 via Instagram every Tuesday at 5PM.

10% off all purchases made during our live sale.

Mon...Sat 10a-5p | Sun...Closed

Inside 44 East

With nearly a decade of expertise in curating captivating collections, we offer a relaxed yet refined shopping experience for the modern woman.

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A Perfect Fit For Downtown Boise, ID

Step into our boutique and immerse yourself in a laid-back atmosphere where sophistication meets everyday comfort. Explore our carefully curated selection of apparel, designed to effortlessly elevate your wardrobe with a touch of understated luxury. From chic essentials to statement pieces, each item is chosen with an emphasis on style, quality, and versatility. 

In addition to fashion finds, indulge in our eclectic array of unique gifts and one-of-a-kind home decor pieces. Whether you're searching for the perfect present or looking to add personality to your living space, our thoughtfully curated collection promises to inspire and delight. 

Cheryl+Kayloni

We're a mother-daughter design team and full-time curators of 44 East Boutique. We are so happy you found us!

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Experience the essence of 44 East – where upscale meets casual, and every visit is an invitation to embrace your individual style with confidence.

  • "We love shopping in the 44 East Boutique. Very unique little Store. Customer service is like the old days. They care ! Your purchases are wrapped in tissue and in a sturdy paper bag. Check them out! If you don't find something you love, go back another time. We have purchased from them twice and will go back."

    R. Becar 
  • "I just got back from picking up my first website order and it was awesome. I walked in and another friendly face greeted me and made me feel like I was among friends. I love this store and just enjoy everyone who works here. My package was carefully wrapped and looked gorgeous when I picked it up. What a wonderful reason to shop small local businesses. I’d give you a ten if I could. And, I will tell everyone I can find to not miss the cutest store in Idaho."

    A. Lawron 
  • "The owners are so authentic, kind and funny. The store has such beautiful things. Consistently bringing in new and wonderful merchandise. And you can catch them live on Facebook and Instagram on Tuesdays and Thursdays in the evenings. Don't miss out, you can shop live while cooking dinner or kicking back with an adult beverage."

    P. Knighton 
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